← All policies

Privacy Policy

BreedLens — Effective 4 June 2026. Last updated 4 June 2026.

1. Who we are

BreedLens (the “App”) is a dog-breed identifier, published by an independent developer (the “Developer”, “we”, “us”). Contact: apps.contact.supports@gmail.com.

This policy explains, in plain language, what data the App handles and why.

2. Data we collect

CategoryWhat it isWhyWhere it lives
Camera / PhotosThe photo you capture or pick to identify a breed.To analyse the image and return a likely breed.Sent to the Google Gemini API for analysis and then discarded. We do not keep a copy.
App preferencesYour settings and recent results.To restore your experience between sessions.On your device only.
Purchase recordsA receipt confirming your subscription.To unlock the features you paid for.Validated by Google Play. We store only a yes/no flag on your device.
Advertising identifierYour device's advertising ID, unless you subscribed or opted out at the OS level.So our ad partner (Google AdMob) can show ads.Sent to Google AdMob. We do not store it.

We do not collect: your name, email address, phone number, contacts, SMS messages, calendar, location, or microphone audio. The App has no sign-up or login.

Note. Breed results are AI estimates and may be inaccurate. They are not a substitute for advice from a qualified veterinarian or breeder.

3. Third-party services

4. Ads

The App may show banner, interstitial, or rewarded ads via Google AdMob. Ads are personalised only where you allow it. In the European Economic Area, the UK, and Switzerland we show a consent prompt before serving personalised ads. You can disable ad personalisation in your device settings (Android: Settings → Google → Ads) or remove ads by subscribing.

5. Children

The App is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal data from children.

6. Data retention & deletion

Photos are sent to the Gemini API to produce a result and are not retained by us afterwards. Your settings and recent results live on your device and are removed when you uninstall the App or clear its data. For any request, email apps.contact.supports@gmail.com; we action verified requests within 30 days.

7. Your rights (GDPR / CCPA)

If you are in the EU/UK (GDPR) or California (CCPA/CPRA), you have the right to access, delete, and object to processing of your data, and to withdraw consent. We do not sell personal information.

8. Security

Network requests use HTTPS. Purchases are validated by Google Play directly — we never see your payment method.

9. Changes

If we materially change this policy we will update the date above and, where appropriate, notify you in the App.

10. Contact

Questions or requests: apps.contact.supports@gmail.com.